In the digital age never has more information been so easily accessible. And with the popularity and influence of social media sites marketing your business is accessible to anyone with a computer or smartphone and social media profiles. Social Media Platforms used internationally include Facebook, Twitter, Instagram, and Linkedin to name a few. That being said how important of a role does graphic design play in your social media market campaign?
Short Attention Span ~ With texts replacing calls and tweets being limited to 280 characters, many digital people aren’t used to spending a lot of time on social media searching through all your posts and lengthy captions. Rather, a dazzling profile picture is attractive, to the point and gives the viewer a general sense of your business. And people who are interested in your logo might check out your posts or website. Leading to maybe a purchase or even a lifelong customer. The post can contain more details for those who are interested, but keeping it short and simple is key.
Easy to Do ~ While graphic design could once only be done on paper with professional artists, almost anyone can download digital software programs like Adobe Illustrator or Affinity Designer, although they aren’t free, and start designing logos. If you don’t have time or aren’t confident in creating your own logo then you can go online and easily find a freelance designer who will design an amazing logo for you.
Professional Look ~ On the internet there are hundreds if not thousands of companies in the same industry competing for a customer’s attention. And having a professional logo gives your business a more serious look that will draw in more committed buyers and build your brand image eventually leading to your business expanding more. If you have a cheaply designed logo or no logo at all then the customer will likely just scroll past you as they are unable to pick up on the general idea of what your company is about, even though the post might give more details.
Basically what it comes down to is that a well-desgined Logo helps to interpret your business identity and brand to fellow social media followers. Couple that with a developed brand identity and great graphics to further illustrate your business and you have yourself a promising marketing effort all done remotely and digitally!